Nielsen Smartphone Insights study found that a mobile phone user in Russia has an average of 3 more devices connected to the Internet.
The majority of mobile phone users in Russia in addition to its devices have a desktop computer (77%) and a laptop (68%). Large percentage of computer users in all age categories, while most notebooks to young people. Growing popularity of tablet computers: 16% of users in Russia have mastered this type of device (+6 percentage points compared with the third quarter of 2011). In this tablet is the most desired device for purchase. The most active users tablets belong to the age group of 25 to 34 years (22%). At the same time, smartphone users are more progressive: 44% of smartphone owners said they often begin to use new technologies before other consumers, in addition 55% of smartphone users usually try new technologies because they love experimentation and diversity.
The key criteria for the selection of smartphones in Russia are: versatility, reliability, stylish design, and the ratio of price - quality. Other important factors are the quality of customer service and the length of the battery. Respondents evaluated the brands for a number of factors on a scale of 1 to 5 (price, quality, operating system, applications, battery life, ease of use, and so on.). Smartphones Apple bypassed by other brands of style and innovation. From the point of view of the factor of price and quality users have given high marks smartphones Samsung, Nokia, and HTC.
Russian users show a high degree of satisfaction with their smartphones - average rating 8.4 out of 10. In this case, the most satisfied with their smartphone owners have Apple (average score of 9.2 out of 10), it is followed by users of HTC (8,6) and Samsung (8,5). The Russians are also loyal to the one chosen by the brand - 44% of smartphone users in Russia are not going to change it to another. The most loyal customers are the iPhone and Nokia (86% and 85%, respectively). However, consumers who want to replace smartphones HTC or Samsung, most will prefer smartphones Nokia, rather than Apple. The desire to change or upgrade their smartphone is caused, first of all, the status factors and the desire to have the latest technological innovation.
Research of Nielsen Global Smartphone Insights 2012 was conducted in the first quarter of 2012, were interviewed over 40,000 mobile users in 25 countries in the Asia-Pacific, Europe, Latin America and North America.
Source: Nielsen
