Apple thought about the Twitter integration with iTunes. Such a possibility is supposedly discussed at a meeting between the two companies, which took place last year, and the two sides are still negotiating on this subject. This writes The Wall Street Journal, citing a number of sources familiar with the situation.
According to the newspaper, at the meeting of the iPhone and iPad maker has also made predstavitelyas Twitter Inc. proposal to invest in the microblogging several hundred million dollars. Nevertheless, as a result of any financial arrangements then been reached. Although it talks about investments is not conducted, Apple and Twitter continue to discuss closer integration of their products in the future.
The main outcome of the meeting was an agreement to build the functionality of Twitter in the mobile operating system of Apple. This happened in October 2011, when she came fifth version of the iOS. As a result, owners of i-devices have the ability to send tweets from any application supporting the function - for example, from the browser, maps and photo galleries. To do this, you need to specify the username and password in the settings of microblog OS.
Thus it was sent more than 10 billion tweets. In addition, Twitter has been integrated with the Contacts application and the platform Mac OS X for PCs.
After last year#39;s talks Apple and Twitter remain close partners. In the sixth version of the iOS, which will be released in the autumn, microblogging will become even closer to the products Apple. In particular, learn how to send tweets voice assistant Siri. As it became known to WSJ, the further plans of the companies do not exclude the integration of Twitter with a multimedia platform iTunes. If this happens, Apple, most likely kill your music social network Ping, opened in 2010.
Now the microblogging functionality into iTunes is very limited. It boils down to the fact that users can link your account to a social network Ping and find it the people they suffered. Until recently, such an opportunity was present in Instagram, however, on the initiative of Twitter, this feature was shut down for it. Apparently, this is due to the fact that the photo service was bought by rival microblogging service - Facebook.
As you can see, Apple and Twitter are working closely in the field of software, but why the talks ended without result on investments is unknown. For the company from Cupertino, which has an enormous budget and a desire to control their partners, this situation is unusual.
It is possible that Twitter just does not want to depend from Apple, receiving funding from it. Earlier, the head of Twitter, Dick Costolo announced that his company has a whole truck of money in the bank, and therefore rejected similar proposals from Microsoft and Google. Despite this, the chances of further cooperation between Apple and Twitter are great. These guys are great partners. We think about Apple as a company for which we should be - Costolo said in a recent interview.
Material: vesti.ru
