Phones based on Windows remain a top priority for the company, but Nokia produces millions of ordinary phones for emerging markets around the globe. It is for them the Finnish phone giant has introduced two new versions of phones in the Mobile World Congress. Although their specifications can not compete with the more advanced models, however, they should be an important element in the strategy to win the lower segment of the market.
The first of these phones - the Nokia 105, simplified to the absolute minimum. When she goes to the market, its price will be € 15 ($ 20). You can choose from two colors - black or aquamarine. In the list of its features include a flashlight, radio, and the most prominent of them is undoubtedly a month on a single charge (on standby). The second model, Nokia 301, slightly higher class, and costs € 65 ($ 85). It is equipped with a 3.2 megapixel camera with panorama mode, sequential shots and self-portraits. Also, the 301 model makes use e-mail, browser, Nokia Xpress (compressing traffic by 90%), and HSPA.
Last year, Samsung took away from the Nokia leadership position in the mobile phone market, reaching a market share of 23 percent. In 2012, Nokia#39;s market share fell from 24% to 17.9%, according to research firm IDC. Apple#39;s own 9.9% and third place, and then followed by ZTE (3,6%) and Huawei (3,3%).
According to the estimates IDC, in this year for the first time the number of smartphones sold exceeds the number of sold mobile phones used.